Here are the principles behind SmartSites:
Websites exist to communicate a message, not win an award.
Better to be expensive and built to last, than cheap and end up in the interweb landfills.
Your site should look and function just as well on mobile as it does on a desktop.
If you can’t figure it out, the design doesn’t matter.
Good design and development add credibility to your business. And credibility adds immeasurable value.
Information on your site should be available to as many people as possible.